Your best intake specialist. On every page. Never asleep.
Specter puts an AI intake assistant on your firm's website that qualifies visitors, captures their case, and delivers signed-ready leads to your team — while your competitors send callers to voicemail.
- ✓ Free to start
- ✓ One script tag
- ✓ Live in a day
Bayview Injury Law
Typically replies instantly
Where leads come from
One assistant. Two front doors.
Bayview Injury Law
Typically replies instantly
Were you injured in an accident?
Yes — rear-ended on I-5 last Tuesday.
Received. An attorney will call you within the hour.
Specter — Leads
New
LiveM. Alvarez
Your websiteAuto accident · Oakland, CA
T. Nguyen
Specter LegalTruck accident · Reno, NV
Your best intake specialist. On every page. Never asleep.
Specter puts an AI intake assistant on your firm's website that qualifies visitors, captures their case, and delivers signed-ready leads to your team — while your competitors send callers to voicemail.
- ✓ Free to start
- ✓ One script tag
- ✓ Live in a day
Where leads come from
One assistant. Two front doors.
Specter — Leads
New
LiveM. Alvarez
Your websiteAuto accident · Oakland, CA
T. Nguyen
Specter LegalTruck accident · Reno, NV
Your firm's website
Leads from your own site. Never shared.
Specter Legal's article network
Pool leads from our guides, matched to your plan.
↓ Keep scrolling — this is the pipeline
Bayview Injury Law
Typically replies instantly
Dashboard
A pipeline your intake team will actually keep open
Leads stream in live with everything attached — transcript, score, contact details. Move them from new to converted without spreadsheets or copy-paste.
Specter — Leads
Your pipeline
New
M. Alvarez
Auto accident · CA
LD-4471J. Whitfield
Slip and fall · CA
LD-4472T. Nguyen
Truck accident · NV
LD-4473Contacted
Converted
Qualified leads arrive in realtime with transcript and score attached, then move through a pipeline your intake team actually keeps open.
24/7
Intake coverage, including nights and weekends
<60s
From first message to a qualified conversation
10×
Top plan's share of distributed leads vs. base
100%
Of lead routing decisions logged and auditable
How it works
From visitor to qualified lead in three steps
01
Embed one script tag
Paste a single line on your site. The widget loads in your brand — name, colors, greeting — and stays out of the way until a visitor needs it.
02
AI qualifies every visitor
The assistant interviews visitors about their case: what happened, where, and when. It captures contact details and scores the case before your team ever gets involved.
03
Leads land in your dashboard
Qualified leads appear in realtime with the full transcript, case payload, and score. Your intake team follows up while the visitor is still on the page.
Lead engine
Lead distribution that's proportional — and provable
Pool leads are matched by practice area and geography, then distributed by plan weight using deterministic weighted round-robin. No favorites, no black box.
Pool lead
CA · auto accidentHarbor & Vance
Starter · 1× weight
Bayview Injury Law
Growth · 3× weight
Calloway Trial Group
Dominance · 10× weight
Deterministic weighted round-robin — over a full cycle the 10× plan receives exactly ten times the leads of the 1× plan.
Share of pool leads
Plan weight is the whole pricing model: buy a bigger multiplier, receive a proportionally bigger slice of every matched pool lead.
Assignment log
Calloway Trial Group
CA · truck accident · 10× weight
Harbor & Vance
CA · dog bite · 1× weight
Calloway Trial Group
NV · auto accident · 10× weight
Bayview Injury Law
CA · slip and fall · 3× weight
Every assignment is appended with its matching rule — the record you show a client who asks why a lead went elsewhere.
Intake widget
Runs in your brand
Name, colors, and greeting are yours. An isolated iframe means the widget can never inherit or break your site's styles.
Eligibility before distribution
Pool leads are matched on state, city, and injury type — and only against firms with an active subscription.
Evergreen loader
Embed the script once. Updates ship from our side, so no firm is ever stranded on an old widget.
Common questions
What does starting free mean?
You create your account, set your firm profile, and see the intake widget running on your own site without paying. A plan — and the lead multiplier that comes with it — is chosen after that, not before.
How long does installation take?
Minutes. It's one script tag with your firm's public key. If you can edit your website's footer — or your webmaster can — you can install Specter.
Will it look like part of my firm's site?
Yes. The widget carries your firm name, brand color, and greeting. It runs in an isolated frame, so it never inherits or breaks your site's styling.
How does the lead multiplier work?
Plans carry a weight — 1×, 3×, or 10×. When a pool lead matches several eligible firms, distribution follows those weights deterministically, so over time a 10× plan receives ten times the leads of a 1× plan. Every assignment is recorded in an audit trail.
Do widget leads get shared with other firms?
Never. Leads captured on your website belong to your firm and are routed straight to your dashboard. Only marketplace pool leads are distributed.
See Specter answering intake on your own website
Give us your firm's URL and we'll set the widget up on it. Free to start — you pick a plan once you've seen it working.
Start free